Stadium Feijenoord & Precinct Redevelopment • Rotterdam, NL
Concept, strategy and master plan for the 63,000 seat Stadium Feijenoord and precinct redevelopment project with the key objective to create a competitive players budget for football club Feyenoord Rotterdam
€200m transformation of the monumental stadium 'De Kuip' into a 63,000 seat state-of-the-art stadium with heritage features and smart stadium solutions for a competitive players budget for professional football club Feyenoord Rotterdam and a unique fan experience
The stadium concept including an IT-campus for data analytics and innovation with a university, educational providers, tech companies and start-ups to create 24/7 utilisation of the venue, increased liveability in the precinct and extra job opportunities in the area.
Key objective for the stadium transformation is to develop an international showcase for sustainable economic stadium redevelopment
The modern stadium is an iconic landmark and driver for a major urban mixed-use redevelopment (€1,5m) with improved mobility solutions and attractive public spaces delivering socio-economic benefits.
The project includes development of a unique stadium concept, strategic planning and preparation of a master plan including urban vision and design and business case for the redeveloped stadium.
Other projects
State Basketball Centre Extension • Victoria, AU
Commercial services for Development Victoria's business case for the $017m State Basketball Centre extension project including new basketball courts, high performance area, basketball administration hub and major arena options (undertaken with Gemba).
Entertainment Venue Strategy • Wellington, NZ
Development of a venue content strategy for WellingtonNZ's premier entertainment venue portfolio in the CBD/ Waterfront area to future-proof each venue including effective utilisation and improved visitor experience (undertaken with Gemba).