Entertainment Venue Strategy • Wellington, NZ
Development of a venue content strategy for WellingtonNZ's premier entertainment venue portfolio in the CBD/ Waterfront area to future-proof each venue including effective utilisation and improved visitor experience (undertaken with Gemba).
Wellington's entertainment venue portfolio includes a major arena (TSB Arena), two theaters (St. James Theatre and The Opera House), Town Hall, Michael Fowler Centre and two convention centres (new Convention Centre and Shed6).
The first step of the strategy was to analyse the existing content and utilisation of each venue, assess each building and leverage Gemba's consumer research to determine future demand.
Based on the demand and asset assessment the next step was to develop a content acquisition strategy and value proposition for the WellingtonNZ portfolio including recommendations for each individual venue.
In consultation with key stakeholders future-proof solutions for some venues were explored in more detail to meet future demand.
State Basketball Centre Extension • Victoria, AU
Commercial services for Development Victoria's business case for the $017m State Basketball Centre extension project including new basketball courts, high performance area, basketball administration hub and major arena options (undertaken with Gemba).
Stadium Feijenoord & Precinct Redevelopment • Rotterdam, NL
Concept, strategy and master plan for the 63,000 seat Stadium Feijenoord and precinct redevelopment project with the key objective to create a competitive players budget for football club Feyenoord Rotterdam